Author Archives : jloriaux

Deliverability: SPF, DKIM, DMARC… What you need to know about email authentication!

On November 12, 2015, Posted by , In Deliverability, With No Comments

Imagine your phone is ringing — it is your friend on the screen. You grab your phone, you answer. Surprisingly, it is not your friend you hear, but instead the delicate sound of a voice recording advertising the newest cutting-edge house appliance of which you don’t even care at all….

Email marketing news of the week : Ensuring you get the best value out of your technology investment

On November 5, 2015, Posted by , In Curation, With No Comments

Ensuring you get the best value out of your technology investment Selecting the correct technology provider is an integral part of your marketing department’s functionality. At Email Summit 2015, five marketers sat down in a fast-paced panel to discuss how marketers can ensure they are getting the best possible value…

Badsender launches the English version of its email marketing agency website!

On November 4, 2015, Posted by , In Inside Badsender, With No Comments

Maybe you are not aware of it, but a few days ago, Badsender celebrated its 5th anniversary! Eight months after having launched the new french spealing website devoted to our email marketing agency, we considered it was just the right time to keep moving forward. We are happy to announce (yes!…

Email marketing news of the week : The Email Productivity Trade-off

On October 29, 2015, Posted by , In Curation, With No Comments

The Email Productivity Trade-off Smoldering in the eternal tug-of-war between email marketers and their management taskmasters is the philosophical contention around optimal email quantities, and how deep in the customer file to mail. A corollary issue centers on optimal email subscriber contact frequencies.The classic discussion I’ve had with clients on…

Email marketing news of the week : The mobile revolution

On October 22, 2015, Posted by , In Curation, With No Comments

The mobile revolution : Email edition It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how many people you see are talking, texting or…

Badsender.com launch his website in English

On September 26, 2015, Posted by , In Inside Badsender, With No Comments

Welcome in our brand new webzine in English.