Category Archives : Curation

Email marketing news of the week: Mistakes that are Hurting Your Conversion Rate

On February 4, 2016, Posted by , In Curation, With No Comments

7 Popup Mistakes that are Hurting Your Conversion Rate Pop-ups aren’t always good for your conversion rate. The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so far as to claim that they’re more likely to trust a TV ad,…

Email marketing news of the week: Email intelligence and digital analytics (and more)

On January 8, 2016, Posted by , In Curation, With No Comments

Why Email Intelligence is the Future of Email Marketing Email marketing still works really well these days and consumers rank it as they favorite marketing channel to receive promotions from brands. The big email marketing trend has been – and still is – personalization as marketers have realized that one-size-fits-all…

Email marketing news of the week: Interactive emails ?

On December 17, 2015, Posted by , In Curation, With No Comments

Are Interactive Emails The Next Big Thing? Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email isn’t stodgy at all. Especially when you break out the ROI charts…

Email marketing news of the week: “oops!” emails

On December 3, 2015, Posted by , In Curation, With No Comments

6 clever examples of “oops!” emails Whether it’s due to complicated tech issues or just plain ol’ human error, marketers are bound to make a mistake every once in awhile. And during the holidays – when your send volume and website traffic hit an all-time high – it’s even more…

Email marketing news of the week: Think Email Is Dying?

On November 26, 2015, Posted by , In Curation, With No Comments

Think Email Is Dying? Get Real. You Just Need a Better Strategy. Email is dead? Not so fast. Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new…

Email marketing news of the week : Gmail, We Need To Talk

On November 20, 2015, Posted by , In Curation, With No Comments

Gmail, We Need To Talk Dear Gmail: Two years ago, you launched an ambitious endeavor with Schema.org to bring a new level of richness to email. Schema.org allowed senders to embed rich meta data in email that allowed any modern email client, not just Gmail, to present actionable items within…

Email marketing news of the week : The Demise of the Deliverability Reputation Score

On November 13, 2015, Posted by , In Curation, With No Comments

The Demise of the Deliverability Reputation Score It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to judge deliverability is and has been extinct for quite…

Email marketing news of the week : Ensuring you get the best value out of your technology investment

On November 5, 2015, Posted by , In Curation, With No Comments

Ensuring you get the best value out of your technology investment Selecting the correct technology provider is an integral part of your marketing department’s functionality. At Email Summit 2015, five marketers sat down in a fast-paced panel to discuss how marketers can ensure they are getting the best possible value…

Email marketing news of the week : The Email Productivity Trade-off

On October 29, 2015, Posted by , In Curation, With No Comments

The Email Productivity Trade-off Smoldering in the eternal tug-of-war between email marketers and their management taskmasters is the philosophical contention around optimal email quantities, and how deep in the customer file to mail. A corollary issue centers on optimal email subscriber contact frequencies.The classic discussion I’ve had with clients on…

Email marketing news of the week : The mobile revolution

On October 22, 2015, Posted by , In Curation, With No Comments

The mobile revolution : Email edition It’s become so ubiquitous that most of us don’t even think about it anymore. But take a second to look around yourself as you walk down the street or drive down the highway and notice how many people you see are talking, texting or…